In this wonderful country of ours, it’s hard to find people with specialised skills, particularly in the marketing arena.
While I can write marketing plans in my sleep and talk about advertising until the cows come home, you’d be better off talking to me about the area I’ve specialised in for over 15 years – one-to-one marketing.
I prefer the term one-to-one marketing as it encapsulates my philosophy more accurately than Direct Marketing, CRM, Digital or Online marketing.
one-to-one marketing isn’t about Channels – it’s about Relationships
With the proliferation of devices delivering the internet to your Audiences pretty much anywhere and everywhere they go, you need to shift your focus off Channels and onto Relationships.
Your business needs to understand what it takes to establish, build and manage Relationships with your prospects and customers if you want to maximise results.
And you need a one-to-one marketing specialist who understands:
- The Sales Process: how does a cold prospect become a loyal advocate for your brand?
- Response Drivers: what are the triggers that will make people respond to your marketing rather than your competitors?
- Information Management: what data do you need to capture, manage and maintain in order to manage Relationships important to your business?
- Compelling Offers: what offers are most likely to encourage your audiences to buy more from you?
- Loyalty Marketing: what makes a client or customer “sticky” in your industry (what works in FMCG won’t necessarily work in Financial Services)?
Helping Organisations build stronger Relationships for over 15 years
I’ve helped many of New Zealand’s largest Organisations – including Corporates, Government Departments and Not for Profit’s – build better Relationships with their stakeholders for over 15 years.
Take a look at my Experience and some of the Testimonials I’ve received over the years to find out more about me.
Connect with me today
Follow my blog (I’m not an avid blogger, but I do post up interesting articles, links and theories from time to time).
Connect with me on Linkedin.
Or drop a line on email or mobile during business hours.
Look forward to hearing from you!
Jacqui Wilkinson
one-to-one marketing specialist
Auckland, New Zealand